Project Goal
The goal was to create a simple, modern brand identity that reflects T E Campbell Builders’ expertise in bathroom and kitchen remodeling, while remaining versatile enough to represent their full range of construction services. The branding needed to be clean and professional, ensuring high visibility and adaptability across various applications, including trucks, t-shirts, hoodies, and business cards.
Brand Strategy . Brand Identity
Design Decisions
This logo uses two slanted T’s to cleverly form the shape of a house, representing both the construction focus and the initials of the brand. The design balances structure and simplicity, symbolizing the company’s commitment to quality craftsmanship and trusted building. It’s a smart, memorable mark that ties the brand’s identity directly into the work it delivers — remodeling homes with purpose and precision.
